How to Build a Successful Blogging Career

Have you ever thought of pursuing an online writing career? It is a job that is surely very appealing to anyone who likes to write. You could even do it on your laptop while sitting at a cafe, relaxing as you sip your coffee and think of the proper sentence to type. That rosy picture is only accurate up to a point, however. Online writing may have its perks, but it also has its pitfalls.

The Pitfalls of Online Writing

The good news is that it is very possible for you to get online writing work, even if you have no prior experience. The bad news is that you are competing against many other writers, some of whom are much more experienced than you, while others are willing to work at a lower rate of compensation. You also have to keep in mind that clients are not always reliable, and some of them are not very good about paying you on time. If you’re unlucky, you may even wind up getting a client who ends up not paying you at all.

Earning Money with a Blog

One way around the common pitfalls of online writing work is to be your own client! Start and run your own blog, and make money from advertising programs such as Google Adsense. There are two types of advertising programs: those that pay you every time someone clicks an ad on your blog, and those that pay you every time someone encounters an ad on your blog. The latter is known as a CPM program, for “cost per impression,” and it may sound advantageous, but the pay rates offered are so low that you need tens of thousands of pageviews to earn anything worthwhile.

Getting Pageviews for Your Blog

Whatever type of advertising program you go for, you will want to generate as many pageviews as possible for the posts on your blog. To do that, you will need to learn some online marketing and promotion skills. You need them for the task of link building, which means getting other websites to link to your blog articles. You can start by adding your blog to online directories, but it is better to use social media marketing, by promoting your articles on Facebook, Twitter, Google Plus, StumbleUpon, Reddit, and other social networking websites.

The Power of a Blog Audience

It will not be easy to build up a large following for your blog, but the effort will be well worth it. Once you have dedicated readers, you will have people who read your blog frequently (perhaps even daily), and who will share links to your blog articles with their friends via email or social networking. So the followers you have gained will themselves help you gain additional followers, and so on. You should leverage resources such as Twitter and Facebook to help you maintain your following, by keeping them regularly informed about new blog content. If you are successful, then you can look forward to a career in online writing.

Leave a comment

Your email address will not be published. Required fields are marked *