3 Reasons You Should Consider Flyer Distribution Services

If you’ve never used flyer distribution services as part of your company’s advertising campaign door hanger delivery, it’s time to reconsider. This service is a unique way to get your advertising message right into the hands of your customers, but do you know why it works? Learn a little bit about why distributing flyers is an ideal option for your company’s ad campaign.

How To Choose The Right Advertisement

Before you can even consider flyer distribution services, you need to make sure that you have professionally designed flyers. Many companies don’t have a graphic designer in-house, and contracting with one to create a one-of-a-kind advertisement can cost a lot of money. To save time and money, ask your distributor if they offer a graphic design service. Make sure that you ask for examples so you can be sure that you’re going to end up with a quality product.

This Service Can Target A Specific Location

Location-based companies, such as a telecommunications or cable company, can especially benefit from flyer distribution services. This is because these companies offer their services in a very specific location, which means advertising in magazines or in newspapers might not be as profitable. Using targeted locations in your campaign means that you’ll be able to enjoy a higher conversion rate, which increases your campaign’s return on investment. Cable companies, in particular, can truly benefit from a higher ROI since they are seeing a drop in their subscriber rates because of content streaming alternatives.

Telecommunications companies can also use different campaigns, depending on whether a household is a current or potential subscriber. Potential customers can receive one offer, while current customers receive another that features special upgrades to reward customer loyalty.

Flyer Distribution Services Are Less Expensive Than Direct Mail Campaigns

Flyer distribution services and direct mail are often seen as similar programs. However, one is distinctly more beneficial and that is a door-to-door service. Mail campaigns can cost up to three times as much as a door-to-door service, but that’s not the only reason advertisers should choose flyers. The recall rate, that is, the number of people who remember the advertisement, can be up to twice as high when flyers are delivered to customer doors. This is because these flyers work alone, rather than getting jumbled in a mailbox with stacks of other advertisements.

This Service Contacts Customers When They’re Most Relaxed

Customers are most relaxed when they’re in their own homes, which is why telemarketers can be so aggressive. However, unlike telemarketing, flyer distribution services aren’t intrusive. As mentioned, a great benefit of door-to-door advertising is that your flyers won’t get lumped in with the barrage of junk mail that comes every single day. Customers will see your advertisement individually, which means they’ll be able to sit down and focus on solely on your message.

If you’re looking for a unique way to reach customers in their own homes, you can’t go wrong with flyer distribution services. When choosing a company for this service, make sure that you’re contracting with a business that offers a full-scale graphics department, as well as a proven track record that gets results.Flyers: Marketing and Business

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