Last week, Microsoft provided insight to webmasters and SEO mavens, giving them a peek behind the curtain at Bing. The new Decision Engine is taking a more direct approach to how users are viewing page rank results, as well as a tighter fist on content scraping than Google currently clinches.
At a glance, Bing’s user interface is much more interesting and effective, when compared directly to Google’s SERPs for the same search terms google scrape . It also appears that Bing is utilizing eye-tracking data and heat map results to make themselves more useful. Now that Google has some stiff competition, there may also be variations in how SEO is implemented in order to rank well in Bing.
Currently, there is a trend at Google to extract search results snippets from the content of the result, rather than from description metatags. This does provide more substantial snippets that are more relevant for the user, but some sites aren’t optimized in a way that advocates this new tactic. This is common with product-based, content-light sites with lists of products. These types of sites are having a very difficult time with this new change by Google.
Microsoft is taking an aggressive approach to scraping sites for content. Sites that are upset that search engines are presenting their users with the very best content will not be any happier with Bing. Typically, content-rich websites would out-convert minimal-content websites because they appear to more completely address and answer the problem or question the user may have had. Bing and Google have both changed their search to more reflect this, which has some SEO mavens very hostile towards their coffee mugs.
Microsoft’s Bing Team has given no insight into how their search ranks interpret optimization and are decided: volume of search, quantity of backlinks, anchor texts? Much of the algorithms and spiders are essentially the same from MSN, but nothing has been released to clarify these details. This leads many to believe that Bing was mainly a rebranding move, rather than a completely new and evolved approach to search. It is also believed that Bing is moving at their own speed, and not trying to automate at hyper speed.
Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are a powerful SEO tools which you can get free by visiting my website.
MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.
Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let’s talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.